Roam Local

Roam Local is a conceptual branding project developed in response to a travel-focused design brief posted by Briefclub on Instagram. This personal project involved designing the logo, establishing brand colors, and developing merchandise concepts. The brand’s mascot, Ronny, is depicted with an exaggerated leg moving forward, inspired by classic cartoon movement to simulate playfulness and convey a sense of motion for the brand. I felt that designing a character for the brand would simulate a youthful, energetic tone while maintaining visual professionalism.